According to a Q1 2011 survey, 39.2 percent of mobile consumers in Spain now have smartphones. Nokia’s Symbian operating system remains the most popular with 65 percent market share, despite a 9 point decline since Q4 2010. Apple’s iOS (iPhone) and Google’s Android operating systems are both tied with 9 percent, though Android seems to be growing its share more quickly, with a 7 point gain since the last quarter compared to the 3 percentage point increase seen by iOS.
Forty-one percent of Spain’s smartphone users and 10 percent of feature phone users access the mobile internet with their phones. Among those who accessed the mobile web in the past 30 days, 44 percent engaged with social networking/online communities and 33 percent accessed city guides or maps. (These were the two leading categories, though music, weather, entertainment, games, sports, and search, were all very close behind.)
Other findings of note:
- 80 percent of smartphone users and 79 percent of feature phone users send and receive text messages on their phones
- 29 percent of Spain’s smartphone users and 6 percent of feature phone users use email on their mobile phones
- 40 percent of smartphone users and 34 percent of feature phone users play games on their cellphones
- Nearly 80 percent of mobile media in Spain expect to see more mobile ads in the future