Insights

Nielsen’s Tops of 2011 Entertainment
Article

Nielsen’s Tops of 2011 Entertainment

Film adaptations of books dominated entertainment sales in 2011 to great success, according to Nielsen. The Harry Potter series held the top spot for DVD sales, while The Help, The Hunger Games, Water for Elephants and The Girl with the Dragon Tattoo were among the top books of the year.

Top 10 DVD Titles
Rank Title Distributor Release Date
1 Harry Potter and the Deathly Hallows: Part I Warner Home Video 4/15/2011
2 Tangled Disney/Buena Vista Home Video 3/29/2011
3 Harry Potter and the Deathly Hallows: Part II Warner Home Video 11/11/2011
4 Transformers: Dark of the Moon Paramount Home Entertainment 9/30/2011
5 Cars 2 Disney/Buena Vista Home Video 11/1/2011
6 Rio 20th Century Fox Home Ent 8/2/2011
7 Bridesmaids Universal Home Entertainment 9/20/2011
8 Megamind Paramount Home Entertainment 2/25/2011
9 Fast Five Universal Home Entertainment 10/4/2011
10 Lion King Disney/Buena Vista Home Video 10/4/2011

Source: Nielsen

Data from January 3, 2011 – December 4, 2011. Based on Aggregate disc unit sales (DVD, Blu-ray, Blu-ray/DVD Combo packs, etc.). Does not include data from Wal-Mart. Most other sell-through retailers are included.

Top 10 Print Book Sales – Adult Non-Fiction
Rank Title Format Author Imprint Publish Date
1 Heaven Is For Real Trade Paperback Todd Burpo Thomas Nelson Publishers 11/1/2010
2 Steve Jobs Hardcover Walter Isaacson Simon & Schuster 10/1/2011
3 Unbroken Hardcover Laura Hillenbrand Random House 11/1/2010
4 Killing Lincoln Hardcover Bill O’Reilly Henry Holt & Company 9/1/2011
5 Strengths Finder 2.0 Hardcover Tom Rath Gallup Press 2/1/2007
6 A Stolen Life Hardcover Jaycee Dugard Simon & Schuster 7/1/2011
7 Bossypants Hardcover Tina Fey Reagan Arthur Books 4/1/2011
8 The 17 Day Diet Hardcover Mike Moreno Free Press 3/1/2011
9 The Immortal Life Of Henrietta Lacks Trade Paperback Rebecca Skloot Broadway Books 3/1/2011
10 In The Garden Of Beasts Hardcover Erik Larson Crown Publishing Group (Ny) 5/1/2011

Source: Nielsen

Data from January 3, 2011 – December 11, 2011. Nielsen BookScan’s U.S. Consumer Market Panel currently covers approximately 75% of retail sales and continues to grow. BookScan does not track sales from Wal-Mart/Sam’s Club.

Top 10 Print Book Sales – Adult Fiction
Rank Title Format Author Imprint Publish Date
1 The Help Trade Paperback Kathryn Stockett Berkley Publishing Group 4/1/2011
2 The Help Trade Paperback (Movie Tie-In Edition) Kathryn Stockett Berkley Publishing Group 6/1/2011
3 Water For Elephants Trade Paperback Sara Gruen Algonquin Books Of Chapel Hill 5/1/2007
4 Cutting For Stone Trade Paperback Abraham Verghese Vintage Books 1/1/2010
5 A Dance With Dragons Hardcover George R. R. Martin Bantam Books 7/1/2011
6 The Confession Mass Market Paperback John Grisham Dell Publishing Company 7/1/2011
7 The Girl With The Dragon Tattoo Trade Paperback Stieg Larsson Vintage Books 6/1/2009
8 The Girl Who Kicked The Hornet’s Nest Hardcover Stieg Larsson Knopf Publishing Group 5/1/2010
9 The Litigators Hardcover John Grisham Doubleday Books 10/1/2011
10 Room Trade Paperback Emma Donoghue Back Bay Books 5/1/2011

Source: Nielsen

Data from January 3, 2011 – December 11, 2011. Nielsen BookScan’s U.S. Consumer Market Panel currently covers approximately 75% of retail sales and continues to grow. BookScan does not track sales from Wal-Mart/Sam’s Club.

Top 10 Print Book Sales – Children and Young Adults
Rank Title Format Author Imprint Publish Date
1 The Hunger Games Trade Paperback Suzanne Collins Scholastic Press 7/1/2010
2 Cabin Fever Hardcover Jeff Kinney Abrams 11/1/2011
3 Catching Fire Hardcover Suzanne Collins Scholastic Press 9/1/2009
4 Inheritance Hardcover Christopher Paolini Alfred A. Knopf Books For Youn 11/1/2011
5 Mockingjay Hardcover Suzanne Collins Scholastic Press 8/1/2010
6 The Son Of Neptune Hardcover Rick Riordan Hyperion Books 10/1/2011
7 The Throne Of Fire Hardcover Rick Riordan Hyperion Books 5/1/2011
8 The Ugly Truth Hardcover Jeff Kinney Amulet Books 11/1/2010
9 The Wimpy Kid Do-It-Yourself Book Hardcover Jeff Kinney Amulet Books 5/1/2011
10 Elf On The Shelf Hardcover Carol V. Aebersold Cca & B 12/1/2006

Source: Nielsen

Data from January 3, 2011 – December 11, 2011. Nielsen BookScan’s U.S. Consumer Market Panel currently covers approximately 75% of retail sales and continues to grow. BookScan does not track sales from Wal-Mart/Sam’s Club.