When it comes to the Royal Wedding, U.S. media outlets have out-published the Brits, according to The Nielsen Company, which analyzed online buzz in the United States, United Kingdom and Australia following the announcement of the engagement of Prince William and Kate Middleton in November 2010. The study of buzz on social media (blogs, message boards/groups) and traditional media finds that while the United Kingdom creates the greater overall level of consumer buzz about the Royal Wedding, the United States has the highest share of news coverage by traditional news sources, such as the online versions of newspapers and magazines.
U.S. News Media Take the Crown
Since the couple’s November 2010 engagement, there have been thousands of news posts about the Royal Wedding and its participants by U.S. news outlets, accounting for more than .3% of all news coverage immediately following the engagement and a steady stream of articles since. This share of news coverage from traditional media sources is considerably higher than in the U.K. and Australia. Given the varied number of news outlets, the share of news coverage is the best metric for comparison among the three markets; the share of news coverage by U.S. news outlets is more than twice that in the United Kingdom and Australia at the most recent measurement on April 3.
Kate vs. Prince William
Though Kate has received considerable interest online, Prince William continues to be the more popular subject of social media discussion in the United Kingdom, both by buzz volume and share of all buzz. William is also mentioned more often in the United States and Australia.
Overall the U.K. makes up a larger share of buzz about the Royal Wedding and its participants, while the more populous U.S. market had a greater volume of buzz since the engagement was announced.
Note: For the purposes of this analysis, Social Media use is defined as buzz from blogs and message boards/groups. Traditional Media includes posts/updates from the online counterparts of print and broadcast news outlets, online news publishers, industry publications, and wire services.