During September 2011, there were 164.4 million unique U.S. video viewers who streamed nearly 18 billion videos and spent almost 5 hours on average watching.
| Overall Online Video Usage (U.S.) |
|
Sep-11 |
| Unique Viewers |
164,375,000 |
| Total Streams |
17,910,409,000 |
| Streams per Viewer |
109 |
| Time per Viewer (hh:mm) |
4:55 |
| Source: Nielsen |
| Top Online Video Destinations by Unique Viewers (September 2011, U.S.) |
| Video Brand |
Unique Viewers (000) |
| YouTube |
126,466 |
| VEVO |
39,484 |
| Yahoo! |
35,049 |
| Facebook |
31,226 |
| MSN/WindowsLive/Bing |
24,759 |
| AOL Media Network |
21,674 |
| Hulu |
20,523 |
| The CollegeHumor Network |
18,785 |
| ESPN Digital Network |
17,304 |
| CNN Digital Network |
10,172 |
| Source: Nielsen |
| Read as: During September 2011, 126.5 million unique U.S. viewers watched YouTube video content across multiple devices and locations |
| Top Online Video Destinations by Total Streams (000) (September 2011, U.S.) |
| Video Brand |
Total Streams (000) |
| YouTube |
10,157,354 |
| Hulu |
618,704 |
| VEVO |
464,064 |
| Yahoo! |
254,857 |
| MSN/WindowsLive/Bing |
221,891 |
| Netflix |
216,678 |
| ESPN Digital Network |
202,721 |
| AOL Media Network |
198,706 |
| Dailymotion |
194,767 |
| Facebook |
135,567 |
| Source: Nielsen |
| Read as: During September 2011, 10.2 billion videos were streamed on YouTube across multiple devices and locations |
| Top Online Video Destinations by Time per Viewer (September 2011, U.S.) / 250K Unique Viewer Minimum |
| Video Brand |
Time per Viewer (hh:mm) |
| Netflix |
10:01 |
| YouTube |
2:52 |
| Tudou.com |
2:34 |
| Hulu |
2:26 |
| Megavideo |
2:20 |
| Digital Future US Network* |
1:48 |
| Lifetime Digital |
1:34 |
| Livestream |
1:11 |
| Youku |
1:10 |
| MTV Networks Music |
1:07 |
| Source: Nielsen |
| Read as: During September 2011, Netflix video viewers in the U.S. spent an average of 10 hours, 1 minute watching video content on Netflix across multiple devices and locations |
| *Digital Future US Network now includes streaming traffic from justin.tv |
