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September 2011 – Top US Web Brands
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September 2011 – Top US Web Brands

During September 2011 Google was the most visited web brand, with 170 million unique U.S. visitors, and the list of Top Brands remained largely the same as the month before with the Ask Search Network overtaking Apple as the 10th ranked brand in terms of total audience.  Visitors to Wikipedia spent 4.6 percent more time on average on the site during September 2011, and visitors to the Ask Search Network also increased their average time spent by 9.8 percent.

Top 10 Web Brands for September 2011 (U.S., Total)
Rank Brand Total Internet Audience (000) Time per Person (hh:mm:ss)
1 Google 170,679 1:43:50
2 Facebook 155,061 7:24:26
3 Yahoo! 145,814 2:06:32
4 MSN/WindowsLive/Bing 128,835 1:33:43
5 YouTube 123,964 1:30:10
6 Microsoft 93,765 0:42:13
7 AOL Media Network 87,820 2:43:57
8 Wikipedia 77,608 0:18:53
9 Amazon 71,980 0:29:12
10 Ask Search Network 71,590 0:12:27
Read as: During September 2011, 170.7 million unique U.S. people visited Google’s websites.

Source: Nielsen

Overall 210 million Americans were active on the Internet in September 2011, and Nielsen estimated that Internet access continued to grow, with over 275 million Americans connected as of September 2011.

Average U.S. Internet Usage for September 2011
Metrics Total
Sessions/Visits per Person 64
Domains Visited per Person 94
Web Page Views per Person 2905
Duration of a Web Page viewed 00:01:00
Online Time per Person 28:20:24
# of People Who Went Online 210,667,000
# of People who had Internet access 275,687,038
Read as: 210 million Americans were active online during September 2011.

Source: Nielsen