TV Usage Trends: Q3 and Q4 2010- Timeshifted Viewing Grows in US

Big data sets don’t have rich details about actual people—from age, to income, to race and ethnicity—the way you do with a robust panel. These data sets, because they’re created by machine-to-machine transfers, also increase the possibility of waste and fraud.

When the pandemic kept consumers in the confines of their respective homes, they turned to their old friend, radio, to keep them company and inform them, as it has always done so reliably throughout history.

While total media consumption has largely normalized since the peaks we saw in March and April, the massive streaming enablement during that period has brought streaming to the forefront of the media landscape.