Video Jon Gibs talks about TV Getting Social

Digital 06-22-2011

During Nielsen’s Consumer 360, Nielsen’s Jon Gibs discussed how viewers engage with social media and television and how it’s creating a new type of “co-viewing.”

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Consumer 360

https://www.nielsen.com/us/en/insights/article/2011/video-jon-gibs-talks-about-tv-getting-social/

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