In a recent sit-down interview at the ARF, Radha Subramanyan of NM Incite, a Nielsen/McKinsey company, discussed how social media requires every company to be a “social” company and a “media” company, no matter what their business.
Americans sent a whopping 2.9 billion social interactions about programs across Facebook and Twitter during the recently ended 2016-17 TV season. So which shows and programs generated the most buzz?
According to preliminary results, the telecast of Super Bowl LII on NBC drew an average TV audience of about 103.4 million viewers who tuned in to watch the Philadelphia Eagles take on the New England Patriots.
