Opening Night of Democratic National Convention Draws 26.2 million Viewers
An estimated 26.2 million people watched the opening night of the 2012 Democratic National Convention on Tuesday, September 4. The kickoff night of the DNC was carried live from Charlotte, North Carolina across nine networks and featured a speech by First Lady Michelle Obama and San Antonio Mayor Julian Castro.
While coverage varied by network, all nine aired live coverage from approximately 10:00 PM to 11:00 PM. The chart below highlights the sum of the average audience for these networks during common coverage.
| Sum of Networks Live + Same Day | ||
|---|---|---|
| Day 1-Sept 4 2012 | ||
| Rating | Number of Viewers | |
| All Households | 17.3 | 19,707,000 |
| Persons 2+ | 9.1 | 26,245,000 |
| Persons 18-34 | 4.7 | 3,163,000 |
| Persons 35-54 | 8.6 | 6,923,000 |
| Persons 55+ | 19.5 | 15,219,000 |
Networks Included:
Day 1 – ABC, CBS, NBC, BET, CNN, Current TV, FOX News, MSNBC and PBS
| Sum of Networks Live + Same Day | ||||||||
|---|---|---|---|---|---|---|---|---|
| Day 1 – Aug 25, 2008 | Day 2 – Aug 26, 2008 | Day 3 – Aug 27, 2008 | Day 4 – Aug 28, 2008 | |||||
| Rating | No. of Viewers | Rating | No. of Viewers | Rating | No. of Viewers | Rating | No. of Viewers | |
| Persons 2+ | 7.8 | 22,297,000 | 9 | 25,974,000 | 8.4 | 24,029,000 | 13.4 | 38,379,000 |
2008 Networks Included:
Days 1, 2, 3 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One
Day 4 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One, Univision, Telemundo
Click here for a historical look at past Republican and Democratic conventions.
https://www.nielsen.com/us/en/insights/article/2012/opening-night-of-democratic-national-convention-draws-26-2-million-viewers/
