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Report: TV Continues to Hold the Lion’s Share of Ad Dollars and Consumers’ Media Time
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Report: TV Continues to Hold the Lion’s Share of Ad Dollars and Consumers’ Media Time

U.S. television ad spend was up 4.5 percent in 2011, according to the third and final part of Nielsen’s Advertising & Audiences Report.  The report took an in-depth look at media consumption by platform and found that American advertisers and consumers have a huge appetite for television, as TV holds the lion’s share of ad dollars and consumers’ media time. Ad spend for TV reach $72 billion, more than all other ad platforms combined.

Other findings include:

  • Spending on cable TV has increased steadily over the last few years, up 42 percent from 2007.
  • The average TV commercial in 2011 was 28.4 seconds.
  • Spanish-language cable and network TV saw double digit growth in ad spend, up 24 percent and 16 percent, respectively, from 2010.
  • Automotive was the largest category for advertising spend across all media, with $10.2 billion spent by automotive brands in 2011, more than twice as much as the second-largest category—quick-service restaurants.
  • AT&T and Verizon were the top TV spenders during 2011 for brands AT&T Wireless Web Access ($1.1 billion) and Verizon Wireless Web Access ($702.2 million).
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Download all three installments of Nielsen’s State of the Media: Advertising & Audiences Report: