Second Night of Democratic National Convention Draws 25.1 million Viewers
An estimated 25.1 million people watched the second night of the 2012 Democratic National Convention on Wednesday, September 5. The second night of the DNC was carried live from Charlotte, North Carolina across seven networks and featured a keynote speech by former President Bill Clinton.
The DNC was up against a formidable opponent. The NFL kicked-off (literally) its season with the New York Giants hosting the Dallas Cowboys on NBC (8:41 PM to 11:30 PM ET). The game averaged 23.9 million viewers.
While coverage varied by network, all seven aired live coverage from approximately 10:00 PM to 11:30 PM. The chart below highlights the sum of the average audience for these networks during common coverage.
| Sum of Networks Live + Same Day | ||||
|---|---|---|---|---|
| Day 1-Sept 4 2012 | Day 2-Sept 5, 2012 | |||
| Rating | Number of Viewers | Rating | Number of Viewers | |
| All Households | 17.3 | 19,707,000 | 16.7 | 19,050,000 |
| Persons 2+ | 9.1 | 26,245,000 | 8.8 | 25,121,000 |
| Persons 18-34 | 4.7 | 3,163,000 | 4.1 | 2,790,000 |
| Persons 35-54 | 8.6 | 6,923,000 | 8.3 | 6,710,000 |
| Persons 55+ | 19.5 | 15,219,000 | 19.0 | 14,807,000 |
Networks Included:
Day 1 – ABC, CBS, NBC, BET, CNN, Current TV, FOX News, MSNBC and PBS
Day 2 – ABC, CBS, CNN, Current TV, FOX News, MSNBC and PBS
| Sum of Networks Live + Same Day | ||||||||
|---|---|---|---|---|---|---|---|---|
|
Day 1
Aug 25, 2008 |
Day 2
Aug 26, 2008 |
Day 3
Aug 27, 2008 |
Day 4
Aug 28, 2008 |
|||||
| Rating | Number of Viewers | Rating | Number of Viewers | Rating | Number of Viewers | Rating | Number of Viewers | |
| Persons 2+ | 7.8 | 22,297,000 | 9 | 25,974,000 | 8.4 | 24,029,000 | 13.4 | 38,379,000 |
2008 Networks Included:
Days 1, 2, 3 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One
Day 4 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One, Univision, Telemundo
Click here for a historical look at past Republican and Democratic conventions.
https://www.nielsen.com/us/en/insights/article/2012/second-night-of-democratic-national-convention-draws-25-1-million-viewers/
