Insights

September 2012: Top U.S. Web Brands and Food & Cooking Websites
Contact Us
Article

September 2012: Top U.S. Web Brands and Food & Cooking Websites

Digital

Looking forward to pumpkin pies and family feasts during the fall, more than 82 million Americans visited Food & Cooking websites during September 2012.  During September, Google remained the top web brand by total audience in the U.S. with 175 million unique visitors, followed by Facebook with 153 million visitors.

Top 10 Web Brands for September 2012 (U.S., Total)
Rank Brand Unique Audience Time per Person (hh:mm:ss)
1 Google 174,914,000 1:54:15
2 Facebook 153,412,000 6:40:32
3 Yahoo! 140,147,000 2:20:45
4 YouTube 130,636,000 1:44:59
5 MSN/WindowsLive/Bing 125,330,000 1:13:45
6 Microsoft 88,799,000 0:43:22
7 AOL Media Network 87,616,000 2:15:01
8 Amazon 79,915,000 0:34:54
9 Wikipedia 77,710,000 0:19:39
10 Ask Search Network 75,904,000 0:11:56
Read as: During September 2012, 175 million unique U.S. people visited Google websites.

Source: Nielsen

Top 10 Food & Cooking Sites for September 2012 (U.S., Total)
Rank Brand Unique Audience Time per Person (hh:mm:ss)
1 AllRecipes 15,232,000 0:06:23
2 Food Network 13,163,000 0:08:39
3 Food.com 8,423,000 0:04:20
4 About.com Food 7,534,000 0:02:45
5 Cooks.com 6,280,000 0:03:35
6 Myrecipes.com Network 5,301,000 0:08:45
7 Taste of Home Magazine 4,804,000 0:06:09
8 Chow 3,218,000 0:04:23
9 OpenTable 3,061,000 0:03:47
10 Delish.com 2,643,000 0:04:21
Read as: During September 2012, 15 million Americans visited AllRecipes websites.

Source: Nielsen

Allrecipes was the top web brand in the Food & Cooking websites category, with 15 million unique U.S. visitors in September, followed closely by Food Network, visited by more than 13 million people during the month. Eight out of the ten most-visited Food & Cooking sites were mainly focused on recipes, demonstrating strong interest by consumers in a variety of cooking websites.

Average U.S. Internet Usage for September 2012
Metrics Total
Sessions/Visits per Person 63
Domains Visited per Person 95
Web Page Views per Person 2563
Duration of a Web Page viewed 00:01:06
Online Time per Person 28:32:52
# of People Who Went Online 212,172,000
# of People who had Internet access 278,570,502
Read as: More than 212 million Americans were active online during September 2012.

Source: Nielsen

Overall, 212 million Americans were active online in September 2012, spending 28 hours per person on average browsing the Web. Overall, 278 million Americans were estimated to have Internet access during the month.
Tagged:
online

https://www.nielsen.com/us/en/insights/article/2012/september-2012-top-us-web-brands/

Related Insights
Article

In today’s media industry, every second really counts

Today, 15 seconds is most common for TV ads; comparably, ads on the internet can be as short as a single second. For brand advertisers, that means that regardless of platform, every second matters.

Read More >
Article

The Power of Effective Outcomes Measurement in the New Normal

With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.

Read More >
Article

The 30-Second Ad Opens Opportunity for Measuring Brand Integrations in SVOD Programs

Since SVOD content is ad free, product placements and branded integrations offer a modern way to integrate brands into streaming and gain incremental reach.

Read More >