Nielsen TV: How Engaging Programming Benefits TV Ad Recall

As election night draws near in the U.S., political candidates will sharpen their messaging for the battlegrounds of the upcoming presidential and vice-presidential debates. Americans and pollsters alike will be asking the same questions about who will vote.

According to preliminary results from Nielsen, the telecast of Super Bowl 50 on CBS, which ran from 6:39 ET p.m. to 10:21 ET p.m., drew an average audience of about 111.9 million viewers who tuned in to watch the Denver Broncos battle the Carolina Panthers.

Today’s consumers create countless data points. Those data points tell us a story about consumers’ wants and needs, likes and dislikes, attitudes and behaviors. These types of insights are instrumental in discovering the creative that will inspire action with an advertiser’s best consumers.