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Nielsen TV: How Engaging Programming Benefits TV Ad Recall
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Nielsen TV: How Engaging Programming Benefits TV Ad Recall

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Better ads lead to better ad recall. That’s a relatively intuitive statement, but it’s somewhat of a bold assertion without the data to back it up. Thankfully, that data exists and shows us just how important quality programming and solid creative can be when it comes to TV ad retention and recall.

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https://www.nielsen.com/us/en/insights/article/2013/nielsen-tv-how-engaging-programming-benefits-tv-ad-recall/

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