Insights

Nielsen TV: How Engaging Programming Benefits TV Ad Recall
Contact Us
Article

Nielsen TV: How Engaging Programming Benefits TV Ad Recall

Media

Better ads lead to better ad recall. That’s a relatively intuitive statement, but it’s somewhat of a bold assertion without the data to back it up. Thankfully, that data exists and shows us just how important quality programming and solid creative can be when it comes to TV ad retention and recall.

Related Content:

Tagged:
tv ads

https://www.nielsen.com/us/en/insights/article/2013/nielsen-tv-how-engaging-programming-benefits-tv-ad-recall/

Related Insights
Article

Getting Ahead of the Curve in CTV Advertising

Connected TV options continue to expand and diversify, creating a wealth of opportunities for advertisers and agencies.

Read More >
Article

Tantalizing Trade Off: VOD Viewers Don’t Mind Watching Ads for Free Content

The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them.

Read More >
Article

Mass Appeal: Big Box Merchandisers Have a Healthy Share of Ads During the Holidays

In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach consumers and get the best bang for their advertising buck during the holiday season.

Read More >