Twitter CEO Dick Costolo is a big believer in the social aspect of television. While he contends that TV has always been social, today’s technology allows the social aspect to take place in real-time and in an un-filtered way free of third party intervention. And that inside-out view is very compelling, particularly for savvy marketers poised to jump into the conversation and participate.
Mr. Costolo delivered this speech during Nielsen’s Consumer 360 event June 3-5, 2013 in Arizona.
For more insights from this discussion, click here.