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Nielsen TV: A ‘Build it and They Will Come Strategy’ Won’t Work in Private Label Today
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Nielsen TV: A ‘Build it and They Will Come Strategy’ Won’t Work in Private Label Today

The private label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2010 and 2011. As global economic conditions improved in the years that followed, however, share growth among store brands flattened. But some retailers are bucking the current norms, and Todd Hale, SVP, Consumer & Shopper Insights, sheds light on how they’re standing out from the crowd.