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Nielsen TV: The Impact of Technology on Financial Services and Future Opportunities
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Nielsen TV: The Impact of Technology on Financial Services and Future Opportunities

When it comes to consumers’ everyday lives, technology is becoming ever-more important. In many ways, however, financial services providers and traditional banks have been slow to adopt and innovate. Not only has this left them a little behind the eight ball, but it’s opened the doors of opportunity for non-financial firms to step in and fill unmet needs. Alok Gupta, a principal at The Cambridge Group, discusses the benefit of technology in financial services, and how traditional financial service providers can get back in the game.

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