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Nielsen TV: The Road to Better Success in Trade Promotion
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Nielsen TV: The Road to Better Success in Trade Promotion

Consumer product companies spend a vast amount of money promoting their goods and services. The downside, however, is that only one-third of those efforts make money. Yet, companies continue to spend more on both their actual trade promotions and systems to run their promotions. Rick Hall, SVP of Trade Promotion Analytics, offers some insight into why companies’ current strategies aren’t working and what approaches might yield better results.

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