Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007. This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters.
The Nielsen consumer confidence index measures perceptions of local job prospects, personal finances and immediate spending intentions. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively.
Regionally, North America (103) and Europe (77) reported consumer confidence increases of three and two points, respectively, from the first quarter. Confidence was highest in the Asia-Pacific region, which held steady from the first quarter with a score of 106. Confidence declined in the Latin America (90) and Middle East/Africa regions (93), dropping three points and one point, respectively.
Nielsen polled more than 30,000 Internet respondents in 60 countries to assess global consumer confidence levels. Take our quiz to test your consumer sentiment knowledge!
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