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Sweet Opportunity: Europe’s $46 Billion Confectionary Market
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Sweet Opportunity: Europe’s $46 Billion Confectionary Market

In Europe, confectionery sales account for the biggest portion of the overall snack category, at $46.5 billion. While organic and healthy snacks are big favorites among global consumers, just about everyone has a sweet tooth, and indulgent snacks are highly desired as well, particularly among younger demographics.

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