When it comes to choice and access to information, consumers have it pretty good these days. The influx of information and content, however, has created an array of opportunity, as well as a virtual mountain of clutter that marketers need to rise above if they want to stand out and win with consumers.
As 2014 draws to a close, we asked James Russo, SVP of Consumer Insights, to share some observations about today’s consumers and to identify ways to break through and connect in meaningful ways that can lead to growth.
We also wanted to take this opportunity to review the top five Newswire stories from this year that examine ways to connect with consumers in a rapidly shifting landscape. Below the video, we’ve highlighted one story each from five key areas where off-the-shelf consumer engagement strategies just won’t cut it.
In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.
Innovation in Retail
While mobile advertising spending will grow, only sound performance metrics that facilitate cross-media comparisons will lead marketers to invest in the medium.
Rather than collecting dust, your seldom-used electronics, sports equipment and power tools could be collecting cash. Many people are already cashing in, as participants around the world are tapping into the sharing economy, an emerging global trend that some authorities value at more than $25 billion.
Health & Wellness
Health and wellness is trending. According to findings in the Nielsen/NMI Health & Wellness in America report, however, we literally want to have our cake and carrot juice—and eat them, too. So why is there a disconnect between what we know is healthy and what we actually do?
Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. And regardless of tech preference, the modern car offers some form of connectivity for everyone—and that appeal is growing.