Action and Family Titles Drive Black Friday Disc Sales

Action and Family Titles Drive Black Friday Disc Sales

The end of the year can be season-changing for retailers, and there’s still no opportunity to engage customers like Black Friday. And when it comes to holiday shopping, entertainment is the gift that everyone can enjoy. Whether it’s music, books or movies, there’s always plenty of options to please even the pickiest of tastes.

In looking at this year’s sales results for the week of Black Friday, the impact of e-commerce is showing. Online sales were up from 2014, which did have an effect across the entertainment landscape. Video disc sales dipped 13% from last year, but a few titles and genres were able to get consumers to put their phones down and head to the stores amid the post-Thanksgiving shopping frenzy.

Notably, Action/Adventure and Family were top genres, but Comedy and Drama weren’t far behind with hits like “Pitch Perfect 2” and “American Sniper.” The sweet spot for shoppers were value-priced DVDs at $10 or less, driven by Action/Adventure, Family, Comedy and Drama titles. Blu-Ray fans spent more, as 27% of the discs they bought—driven by Action Adventure and Comedy titles—were priced between $10 and $15.