Insights

In the Total Store Bracket, Fresh Foods Lead the Pack
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In the Total Store Bracket, Fresh Foods Lead the Pack

March is a basketball fan’s favorite month, but everyone is getting in on the madness. In your local grocery store, who are the reigning champions?

We ranked the top 16 consumable categories from key areas of the grocery store (perishable, grocery, dairy and frozen and select liquor categories) based on total 2010 dollar sales. Categories advanced based on year-over-year dollar growth, with some upsets along the way. In a Cinderella story, eighth-seed bacon upsets No. 1 seed soft drinks! Our Final Four contenders show that fresh categories account for the most consistent and speedy growth across the store.