Insights

Nielsen TV: Ad Delivery in the Golden Age of Video
Article

Nielsen TV: Ad Delivery in the Golden Age of Video

For video consumers, choice is rampant—in both content and platform. In fact, Tremor Video CEO Bill Day says the current environment has created what he deems the golden age of video. When talking about the complexity in reaching consumers amid media fragmentation, Day stresses his belief that it should be relatively short lived as companies like Tremor Video and Nielsen take a broader view of the total audience.