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Nielsen TV: How Brands are Using Entertainment to Engage Millennials
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Nielsen TV: How Brands are Using Entertainment to Engage Millennials

Branded entertainment has grown into big business, and based on strong consumer sentiment, it’s going to continue growing. In fact, live music events now account for more than half of consumers’ total spending on music each year. And when it comes to finding an audience, Tatiana Simonian, VP of Branded Entertainment, says Millennials are at the top of the list for brands.

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