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Nielsen TV: Trends in U.S. SVOD Viewing
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Nielsen TV: Trends in U.S. SVOD Viewing

As both consumers and content creators know, there’s an abundance of choice when it comes to video these days. And subscription video-on-demand (SVOD) services in the U.S. represent one area that’s picking up momentum, growing about 5% over the past year. So who is the current SVOD consumer? As Peter Katsingris, SVP, Audience Insights, explains, the typical on-demander has a unique consumer profile, and that make-up has a notable effect on how they use their devices and watch video.

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