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Nielsen TV: Using Disruption, Social Relevance to Get Your Messages Heard
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Nielsen TV: Using Disruption, Social Relevance to Get Your Messages Heard

How many messages does the average person see in a day? The answer likely varies, but chances are high that across television, the Internet, print media and our various mobile devices, we likely see thousands. So how should marketers step up their games to ensure their messages get heard in such a noisy world? Publicis New York Chairman Linda Kaplan Thaler, whose firm helped Aflac boost its public awareness from next to nothing to about 97% with a talking duck, shared her thoughts about the power of creativity with Lynda Clarizio, president of U.S. media at Nielsen, at this year’s U.S. Consumer 360.