While high-end goods and services are often advertised amid certain sports genres, such as golf and tennis, a recent Nielsen study found that college football also reaches audiences that are both educated and affluent.
From new digital devices coming to the market to the growing interest in virtual reality, 2016 was a big year for digital. As the year comes to a close, Nielsen looked at some of the top trends in digital, including the top U.S. smartphone apps and operating systems.
The marketability of an athlete often rises and falls with the tide of public opinion beyond their “on-field” performance. Nielsen’s N-Score Talent Tracker quantifies a celebrity’s marketability, taking into account Awareness and Likeability in addition to 10 other attributes.
A tradition since 1947, Christmas Day is one of the most heavily viewed days of the NBA regular season. As in Christmases past, this year is poised to be one of the biggest days for professional basketball in television audience size, value to sponsors and social chatter.
As 2016 is winding down and we count down the final days until we ring in the new year, we took a closer look at the radio industry this past year and its ever-evolving growth and listening trends.
Recent trends suggest that viewers are migrating to an extended playback window for consuming TV content, and viewing behavior after the first week of a linear telecast provides this critical insight.
Holiday music now fills the airwaves across many stations from coast to coast, while the forthcoming start of a new presidential administration remains the lead news story across News/Talk stations.
With an endless stream of entertainment from movies to video games (not to mention an interesting political season), how did the oldest form of entertainment—the book—fare this year?
Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth. In fact, a recent Nielsen Scarborough study found that more than 169 million adults in the U.S. read a newspaper in a month--whether it be...
When the mercury drops and the holiday season arrives, consumers huddle indoors and enjoy a bevy of seasonal programming—as well as commercial content—that speaks to this “most wonderful time of the year.”