While high-end goods and services are often advertised amid certain sports genres, such as golf and tennis, a recent Nielsen study found that college football also reaches audiences that are both educated and affluent.
From new digital devices coming to the market to the growing interest in virtual reality, 2016 was a big year for digital. As the year comes to a close, Nielsen looked at some of the top trends in digital, including the top U.S. smartphone apps and operating systems.
The marketability of an athlete often rises and falls with the tide of public opinion beyond their “on-field” performance. Nielsen’s N-Score Talent Tracker quantifies a celebrity’s marketability, taking into account Awareness and Likeability in addition to 10 other attributes.
With the holiday shopping season at a fever pitch, mobile devices and smartwatches are going fast. This season, 14% of U.S. mobile subscribers plan to purchase a phone or tablet, with 10% planning to purchase a smartwatch. And 72% who intend to buy a mobile phone are buying them for themselves.
Many of this year's grocery trends have been fueled by consumers’ desire to do things quicker—without compromising on quality. As a result, more and more consumers are turning to quick-and-easy meal solutions, ready-to-drink beverages and other items that save time in the kitchen.
A tradition since 1947, Christmas Day is one of the most heavily viewed days of the NBA regular season. As in Christmases past, this year is poised to be one of the biggest days for professional basketball in television audience size, value to sponsors and social chatter.
As 2016 is winding down and we count down the final days until we ring in the new year, we took a closer look at the radio industry this past year and its ever-evolving growth and listening trends.
Organic products are increasing in quantity across shelves and categories in the store. So what are the top organic sales categories that captured America’s attention in 2016?
In the coming decades, machine learning will transform work as we know it. And unlike previous revolutions, which primarily affected blue-collar workers, the smart machine revolution has white-collar workers in its sights.
Recent trends suggest that viewers are migrating to an extended playback window for consuming TV content, and viewing behavior after the first week of a linear telecast provides this critical insight.