Insights

Tops of 2016: Digital

From new digital devices coming to the market to the growing interest in virtual reality, 2016 was a big year for digital. As the year comes to a close, Nielsen looked at some of the top trends in digital, including the top U.S. smartphone apps and operating systems.

Cashing In: Most Marketable Athletes of 2016

The marketability of an athlete often rises and falls with the tide of public opinion beyond their “on-field” performance. Nielsen’s N-Score Talent Tracker quantifies a celebrity’s marketability, taking into account Awareness and Likeability in addition to 10 other attributes.

A Hardcourt Holiday: NBA Stars Shine on Christmas Day

A tradition since 1947, Christmas Day is one of the most heavily viewed days of the NBA regular season. As in Christmases past, this year is poised to be one of the biggest days for professional basketball in television audience size, value to sponsors and social chatter.

Tops of 2016: Audio

As 2016 is winding down and we count down the final days until we ring in the new year, we took a closer look at the radio industry this past year and its ever-evolving growth and listening trends.

Tops of 2016: Books

With an endless stream of entertainment from movies to video games (not to mention an interesting political season), how did the oldest form of entertainment—the book—fare this year?

Newspapers Deliver Across the Ages

Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth. In fact, a recent Nielsen Scarborough study found that more than 169 million adults in the U.S. read a newspaper in a month--whether it be...