Insights

Nielsen TV: American Radio and the Business of Urban Music
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Nielsen TV: American Radio and the Business of Urban Music

Urban radio was a big focal point at Nielsen’s recent Audio Client Conference, as the agenda featured an urban programmers’ clinic, a look at what makes urban music fans tick and a lively interview with Washington, D.C.-area radio legend Donnie Simpson. While at the event, Jon Miller, VP of Audience Insights at Nielsen, sat down with Tony Kidd, VP of Programming, Atlanta Radio, Cox Media Group, to learn more about why radio resonates with African-Americans and which genres are driving them to tune in.