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Nielsen TV: Creating a Seamless Omnichannel Customer Experience
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Nielsen TV: Creating a Seamless Omnichannel Customer Experience

Innovation can be a key driver of engagement, and savvy retail brands know that pushing the digital envelope is critical as technology continues to permeate their customers’ lives. For Walgreens, the successful integration of technology and innovation hinges on a carefully executed omnichannel strategy that creates a seamless experience for customers regardless of how they engage with the brand. Examples include the company’s partnership with WebMD, an app that seamlessly interacts with brick-and-mortar stores and consumers’ ability to clip and redeem digital coupons online and via mobile in stores. To learn more, Karen Fichuk, North America president at Nielsen, sat down with Linda Filler, president of retail products and chief merchandising and marketing officer for Walgreen Co., during this year’s U.S. Consumer 360 in Las Vegas.