Insights

Nielsen TV: Cultural Relevance Is Critical When Engaging with Hispanics
Article

Nielsen TV: Cultural Relevance Is Critical When Engaging with Hispanics

Understanding and connecting with consumers is critical for all brands, but there is no single way to engage and interact with everyone. And when it comes to communicating with Hispanics, authenticity is critical. Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, joined Lynda Clarizio, President of U.S. Media at Nielsen, during this year’s U.S. Consumer 360 conference to elaborate on the dual-culture reality that Latinos live in and the ways that brands can successfully engage with this economically powerful demographic group.