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Nielsen TV: Developing Programming that Speaks to U.S. Hispanic Audiences
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Nielsen TV: Developing Programming that Speaks to U.S. Hispanic Audiences

There’s no single formula for creating great content, but most of us know good content when we see it. For Hispanic audiences, Telemundo has found great success in developing programming that is authentic, representative of its audience and available for multi-platform consumption. To better understand the company’s content strategy and goals, Lynda Clarizio, President of U.S. Media at Nielsen, recently sat down with Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, who provided key insight.