Insights

Tops of 2016: Books

With an endless stream of entertainment from movies to video games (not to mention an interesting political season), how did the oldest form of entertainment—the book—fare this year?

Multicultural Influences on Holidays

As the influence of multicultural consumers grows, brands and retailers can’t ignore their unique tastes, preferences and traditions during the holidays as well as year round.

Newspapers Deliver Across the Ages

Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth. In fact, a recent Nielsen Scarborough study found that more than 169 million adults in the U.S. read a newspaper in a month--whether it be...

Flexible Features Speak Loudest in Loyalty Programs

Consumers are faced with a dizzying array of retailers vying for their attention, and a retail loyalty program can be a determining factor for where they decide to shop. In fact, 72% of global respondents agree that, all other factors equal, they’ll buy from a retailer with a loyalty program over...

Tops of 2016: Video Games

There was a lot for gamers to be excited about in 2016 in terms of new video game releases. Call of Duty, Gears of War 4, FIFA, Final Fantasy and Mario were just a few of the franchises that introduced new games for anxious consumers this year.

Tops of 2016: TV

Television in 2016 was all about court rooms, cat fights and comebacks. There was also an oversupply of sports narratives where the underdogs came out on top. U.S viewers were witnesses to historic comebacks against even more historic odds.