As with every year, the lead-up to Thanksgiving is characterized by grocery trips, holiday tunes, neighborhood cheer and retail bonanzas. But when actually does the holiday season start? Not surprisingly, it seems like a little bit earlier with each passing year.
In the second of this two part video series, Nielsen's Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.
In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach consumers and get the best bang for their advertising buck during the holiday season.
With only a few weeks left in the 2016 holiday season, retailers and CPG companies should be honing in on the demographic breakdown of consumers still out grabbing their last minute gifts and how they are filling their shopping baskets (or e-carts).
Growing deductibles and out-of-pocket payments for doctor visits and prescriptions are inspiring consumers to take more control of their health care—especially when it comes to covering expenses. And for some, that means looking beyond their traditional doctor’s offices and hospitals for...
The recent passing of singer-songwriter Leonard Cohen highlights the impact that the passing of an artist can have on music sales and streaming. Canadian fans paid tribute to Cohen not only by consuming music from across his catalogue, but by engaging with music from related artists’ repertoires...
Despite 39% of consumers saying the holiday season starts on Thanksgiving, the holidays have been creeping up on shoppers months ahead of Turkey Day in recent years. This presents opportunities for retailers, manufacturers and marketers to reach shoppers before, as well as during, the holiday...
In addition to providing more shopping agility than a traditional billfold, it provides an array of opportunities for marketers to reach consumers looking for ease and efficiency as they go about their holiday shopping.
In order to get a total snapshot of social TV activity, measurement needs to account for the diverse and ever-changing ways consumers interact with programs. With that in mind, a recent Nielsen study took a closer look at two key considerations: classifiers and content type.
When it comes to the most-valued loyalty-program benefits, monetary incentives top the list in every region. However, creating meaningful differentiation requires offering more than generic deals, and thinking beyond monetary perks can help brands stand out.