Holiday Headquarters | Nielsen

As with every year, the lead-up to Thanksgiving is characterized by grocery trips, holiday tunes, neighborhood cheer and retail bonanzas. But when actually does the holiday season start? Not surprisingly, it seems like a little bit earlier with each passing year.

Breaking Myths Around Black Millennials: Part 2

In the second of this two part video series, Nielsen's Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.

Losing A Legend: How Leonard Cohen Fans Pay Tribute

The recent passing of singer-songwriter Leonard Cohen highlights the impact that the passing of an artist can have on music sales and streaming. Canadian fans paid tribute to Cohen not only by consuming music from across his catalogue, but by engaging with music from related artists’ repertoires...