By the year 2020, the retail and manufacturer landscape will undoubtedly change. But despite the myriad ways trends could shift, one thing will become increasingly salient for retailers: They need to pay attention to Millennials.
During Nielsen’s recent Audio Client Conference, Jon Miller sat down with Tony Kidd, VP of Programming, Atlanta Radio, Cox Media Group, to learn more about why radio resonates with African-Americans and which genres are driving them to tune in.
Whether it’s commenting on a one-handed grab a football player made, sharing pictures of a night on the town or re-posting a trending news story, social networking has become just another part of the media lifestyle for many U.S. consumers.
In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap?
The rise in technology and TV-connected devices has given consumers, marketing agencies and advertisers a vehicle for boundless choice. Nielsen is reaching new frontiers by working to total up audiences across devices and burgeoning viewing platforms, all of which comprise the Total Audience.