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Third Night of 2016 Republican National Convention Draws 23.4 Million Viewers
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Third Night of 2016 Republican National Convention Draws 23.4 Million Viewers

An estimated 23.4 million people tuned in to watch the third night of the 2016 Republican National Convention on Wednesday, July 20. Day three of the convention was carried live from Cleveland, Ohio, across eight commercially-supported networks and featured speeches by Texas Senator Ted Cruz and Republican Vice Presidential Nominee Mike Pence.

While coverage varied by network, all eight aired live coverage from approximately 10 p.m. ET to 11:15 p.m. ET.

In terms of the social nature of the convention, 1.6 million Tweets were sent by 378,000 people in the U.S. about the third night of the “Republican National Convention,” according to Nielsen Social. Twitter activity spiked at 9:58 p.m. ET, when 10,600 Tweets were sent in one minute following Ted Cruz’s speech.

The chart below highlights the sum of the average audience for these commercially-supported networks during common coverage.

2016 Republican National Convention

Sum of Networks Live + Same Day
  Day 1-July 18, 2016 Day 2-July 19, 2016 Day 3-July 20, 2016
  Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers
All Households 14.8 17,243,000 12.7 14,841,000 15.0 17,494,000
Persons 2+ 7.8 23,019,000 6.7 19,754,000 7.9 23,371,000
Persons 18-34 2.8 1,924,000 2.1 1,460,000 2.5 1,693,000
Persons 35-54 7.4 5,915,000 5.9 4,731,000 7.1 5,644,000
Persons 55+ 16.6 14,246,000 14.8 12,676,000 17.5 14,997,000

2016 Networks Included:

Day 1 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Day 2 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Day 3 – ABC, CBS, NBC, CNN, CNBC, Fox Business Network, FOXNC and MSNBC

2012 Republican National Convention

Sum of Networks Live + Same Day    
  Day 1-Aug. 27, 2012 Day 2*-Aug. 28, 2012 Day 3-Aug. 29, 2012 Day 4-Aug. 30, 2012
  Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers
Persons 2+

No common coverage due to Hurricane Isaac

7.7 22,301,000 7.7 21,942,000 10.5 30,251,000
*Day 1 events postponed due to Hurricane Isaac.

2012 Networks Included:

Day 2 – ABC, CBS, CNBC, CNN, FOXNC, CRNT, MSNBC, NBC and PBS
Day 3 – ABC, CBS, CNBC, CNN, FOXNC, CRNT, MSNBC, NBC and PBS
Day 4 – ABC, CBS, CNBC, CNN, FOXNC, CRNT, MSNBC, MUN2, NBC, PBS and UNI