Third Night of 2016 Republican National Convention Draws 23.4 Million Viewers
An estimated 23.4 million people tuned in to watch the third night of the 2016 Republican National Convention on Wednesday, July 20. Day three of the convention was carried live from Cleveland, Ohio, across eight commercially-supported networks and featured speeches by Texas Senator Ted Cruz and Republican Vice Presidential Nominee Mike Pence.
While coverage varied by network, all eight aired live coverage from approximately 10 p.m. ET to 11:15 p.m. ET.
In terms of the social nature of the convention, 1.6 million Tweets were sent by 378,000 people in the U.S. about the third night of the “Republican National Convention,” according to Nielsen Social. Twitter activity spiked at 9:58 p.m. ET, when 10,600 Tweets were sent in one minute following Ted Cruz’s speech.
The chart below highlights the sum of the average audience for these commercially-supported networks during common coverage.
| Sum of Networks Live + Same Day | ||||||
|---|---|---|---|---|---|---|
| Day 1-July 18, 2016 | Day 2-July 19, 2016 | Day 3-July 20, 2016 | ||||
| Rating | Number of Viewers | Rating | Number of Viewers | Rating | Number of Viewers | |
| All Households | 14.8 | 17,243,000 | 12.7 | 14,841,000 | 15.0 | 17,494,000 |
| Persons 2+ | 7.8 | 23,019,000 | 6.7 | 19,754,000 | 7.9 | 23,371,000 |
| Persons 18-34 | 2.8 | 1,924,000 | 2.1 | 1,460,000 | 2.5 | 1,693,000 |
| Persons 35-54 | 7.4 | 5,915,000 | 5.9 | 4,731,000 | 7.1 | 5,644,000 |
| Persons 55+ | 16.6 | 14,246,000 | 14.8 | 12,676,000 | 17.5 | 14,997,000 |
2016 Networks Included:
Day 1 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Day 2 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Day 3 – ABC, CBS, NBC, CNN, CNBC, Fox Business Network, FOXNC and MSNBC
| Sum of Networks Live + Same Day | ||||||||
|---|---|---|---|---|---|---|---|---|
| Day 1-Aug. 27, 2012 | Day 2*-Aug. 28, 2012 | Day 3-Aug. 29, 2012 | Day 4-Aug. 30, 2012 | |||||
| Rating | Number of Viewers | Rating | Number of Viewers | Rating | Number of Viewers | Rating | Number of Viewers | |
| Persons 2+ |
No common coverage due to Hurricane Isaac |
7.7 | 22,301,000 | 7.7 | 21,942,000 | 10.5 | 30,251,000 | |
| *Day 1 events postponed due to Hurricane Isaac. |
2012 Networks Included:
Day 2 – ABC, CBS, CNBC, CNN, FOXNC, CRNT, MSNBC, NBC and PBS
Day 3 – ABC, CBS, CNBC, CNN, FOXNC, CRNT, MSNBC, NBC and PBS
Day 4 – ABC, CBS, CNBC, CNN, FOXNC, CRNT, MSNBC, MUN2, NBC, PBS and UNI
https://www.nielsen.com/us/en/insights/article/2016/third-night-of-2016-republican-national-convention-draws/
