Nielsen’s PPM December ratings reveal another strong month for AC radio–the format that most often switches to holiday programming at the end of the year. In fact, this year’s December result represents a high water mark for AC in December dating back to the beginning of comprehensive PPM...
We looked at some of the largest growing categories in terms of dollar growth that are clean label and contain fewer than 10 recognizable ingredients.
Marketers and brands have a tremendous market share growth opportunity in the automobile and jewelry categories, where black women are spending more than other consumers.
It’s no secret that winning helps boost the endorsement power of professional athletes. But in 2017, some of the biggest names in sports were able to elevate their celebrity status and marketability even when they weren’t competing.
As marketers seek greater accountability in today’s increasingly omnichannel shopper landscape, demand for outcome-based ROI measurement has become more important than ever across the media, retail and FMCG industries.
Ahead of 2018, reflecting on the top 10 packaged grocery categories in the center of the store that saw sales grow in 2017 may help jumpstart assortment planning.
Backed by rising consumer confidence and optimism, many of the world’s economies are experiencing degrees of positive momentum. In some cases, that momentum is strong; in others, it’s subtle, but still worth noting.
Despite this digital revolution, FMCG retailers have long found that the printed circular—the flyer that promotes a local store’s latest products and specials—has the farthest reach for marketing.
Overall, television in 2017 offered a bit of something for everybody, even in places we didn’t expect. Sports reigned supreme among most of the top 10 telecasts of the year.
Health care, personal care and household products are the top three non-food categories consumers buy online. But shoppers aren’t leaving edibles out of their online baskets: snacks, packaged grocery and beverages lead among food departments.