Insights

Holiday Music Drives Gains for Adult Contemporary Stations

Nielsen’s PPM December ratings reveal another strong month for AC radio–the format that most often switches to holiday programming at the end of the year. In fact, this year’s December result represents a high water mark for AC in December dating back to the beginning of comprehensive PPM...

Tops of 2017: Pro Athlete Marketability

It’s no secret that winning helps boost the endorsement power of professional athletes. But in 2017, some of the biggest names in sports were able to elevate their celebrity status and marketability even when they weren’t competing.

Tops of 2017: Television and Social Media

Overall, television in 2017 offered a bit of something for everybody, even in places we didn’t expect. Sports reigned supreme among most of the top 10 telecasts of the year.