Topping the 2018 most social series programs was content of all kinds, from wrestlers battling in the ring to witches battling the apocalypse. The uniting factor among these shows? Their ability to resonate with audiences and provide content they can chat about across social media.
Christmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales.
From squabbling socialites, to comedy classic reboots and spinoffs, to a talent show that spanned across the nation, audiences made sure to laugh and admire the extraordinary after all the seat-gripping and heartache from TV dramas.
With the vast amount of time Americans spend using their devices throughout the day, it is inevitable that some of this usage is occurring simultaneously.
According to Nielsen’s Portable People Meter (PPM) data for the balance of 2018 (January-November), News/Talk remained the No. 1 format among all listeners (age 6+) for the eighth year in a row.
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
While attending a live sports event is an experience all on its own, getting together in a common place with family and friends to watch the action play out on a TV screen creates a unique experience and bond that’s hard to replicate.
Within the U.S., Thanksgiving is a big week for fast-moving consumer goods (FMCG) sales in brick-and-mortar stores. So far, the week of the holiday was the highest grossing week of 2018.
The National Hockey League (NHL) recently opened a new sponsorship space on the four corners of its ice rinks. Are these spaces bringing in new revenue and providing valuable exposure to sponsor brands during game broadcasts?