A First Look at Fourth of July Preparations
Man reading the description of multi-pack product in a store

A First Look at Fourth of July Preparations

Leading up to this year’s Fourth of July holiday, brick-and-mortar sales across U.S. fast-moving consumer goods (FMCG) were up nearly 1% year-over-year, reaching $15.2 billion. Unit volume, however, did not follow, and our market this week remains driven by inflationary factors.

In aggregate, non-food products saw the largest uptick in prices this week, whereas food categories across bakery, deli, frozen and seafood categories have seen more balanced growth across both dollars and units. Soft drinks, for example have seen average prices climb this week (up 2% year-over-year).

Brew Battles

‘Tis the season to crack open a cold beer, but sales were not as buoyant heading into July Fourth (Fourth of July sales are not yet in the total) as they were a year ago failing to deliver category growth. The softness is being felt across the majority of big beer players. Beer sales were down 2% this week, with sales from the top 10 manufacturers 2% down on a year-over-year basis.

Sun Care on the Go

Summer remains a high-time for many categories, and this week has been no exception for sunscreen. Sales reached over $61.3 million this week, and spray and stick sunscreen formats have out-performed lotions. Edgewell, Johnson & Johnson and private-label products led the market in sunscreen sales this week.


Many of us like to add a little zest to our hot dogs, and ketchup reigned supreme this year in terms of condiment sales growth. Relative to a year ago we saw both the rise and fall of key condiments’ performance this week. Mayonnaise and mustard were among the condiments that struggled the most, with dollar sales declines of 5% and 7%, respectively.

Consumers have instead flocked toward both sweet and spicy food dressings. In the week ended June 30, 2018, ketchup led dollar growth this week, reaching sales of $17.3 million, up 7% in dollars and 0.5% in unit volume. Hot sauce and chili condiments also showed strong performance, up 4% in dollars and 3% in units compared to this time last year.

Interested in learning more about Nielsen First Look? Click here.