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The Nielsen Annual Marketing Report Hub
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The Nielsen Annual Marketing Report Hub

This hub features the latest reports, data and insights related to The Nielsen Annual Marketing Report series. The report is driven by a national survey conducted across 250+ marketers across a variety of industries focused on media, data, technology and measurement strategies. Scroll down to discover how marketers are approaching marketing in today’s world.

LATEST REPORT

No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.

Now, as marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics if they want to reach a world of audiences whose habits and preferences have shifted. There is no more one-size-fits-all approach for businesses looking to engage with consumers.

In this report, Nielsen discusses smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.

PAST REPORTS

annual marketing report: era of adaptation

Now, as marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics. Nielsen discusses smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.

Annual Marketing Report_2020

NIELSEN ANNUAL MARKETING REPORT: THE AGE OF DISSONANCE

The report sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions. 

THE NIELSEN CMO REPORT 2018
THE ROADMAP FOR MARKETERS WHO LEAD

This first edition of the report looks into the minds of today’s marketers as they tackle the challenges of an increasingly fragmented marketplace.