The TV space is a challenging ecosystem and growing more complex with each passing day. Innovative addressable TV is designed to streamline and provide a better advertising experience for all - including the consumer. The key to a successful addressable TV platform that creates value opposed to...
Shoppers have been primarily driven to buy based on health and safety concerns throughout the pandemic, but a second layer of consumption behavior has been emerging from those experiencing financial restraint.
With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what’s typically their busiest season. They’ll need the right customer intelligence data to design strategic campaigns and connect with shoppers.
Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million TV homes, up from 2019.
According to the August 2020 Nielsen Total Audience Report, streaming among Over The Top (OTT) capable homes accounts for 25% of consumers’ collective time spent with the television.
Welcome to Nielsen’s 2020 Election Hub, where you can find the most up-to-date data on the biggest 2020 U.S. presidential election events. This resource includes current and historical election event ratings, as well as related topical insights and solutions.
Beneath the headlines and social media commotion about high-profile SVOD titles like Tiger King, Upload and Ozark, a new form of digital streaming is gaining traction: those that are ad-supported.
When the pandemic kept consumers in the confines of their respective homes, they turned to their old friend, radio, to keep them company and inform them, as it has always done so reliably throughout history.
Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.