Insights

Nielsen Data Illuminates Habits of the “Online Video Generation”

Kids and teens consume more online video content than adults at home, Nielsen reported Monday. The data, compiled by The Nielsen Company’s online measurement services, Nielsen Online and VideoCensus, shows that kids consumed more streams than those over 18, and spent more time watching online...

It Pays To Be Green

Although it often costs more to buy green products, environmentally-friendly living is more popular than ever in the U.S. The Daily Texan writes that, according to a report by Nielsen and the Natural Marketing Institute, consumers with a green shopping agenda have generated $209 billion in profits...

Amid Tough Economic Times, Spam Sales Surge

On Wednesday, The Chicago Tribune published an Associated Press column linking the returning popularity of Spam to rising food costs. The story noted that Spam sales were up 10.6% in the 12-week period ending May 3, compared to last year, according to data from Nielsen. An earlier AP story , which...

The Rise Of Pinot And Boxes Of Vino

As a buyer, identifying new tastes and trends is key. Two recent Nielsen studies show that in the wine industry, some unlikely characters are appearing on more and more tables. In snooty wine circles, some may look down on Pinot Grigio, but according to Nielsen, the wine has see a double digit...