Insights

Americans Sharing Economic Woes Through Social Networking

BCS reports that American consumers are increasingly turning to social networks to share their woes over the continuing economic downturn, according to a recent Nielsen Online study.  The study mapped the trends of worries voiced by U.S. citizens while they are chatting online. The study also...

NBC.com To Make Online Streaming Data Available

MarketWatch and The Los Angeles Times reported that NBC will become the first television network to make online streaming data available for specific programs. The data, which will be released via Nielsen Online’s VideoCensus service, will allow advertisers to compare NBC.com’s audience...

Coldplay Tops The Billboard Charts

Billboard reports that, as expected, Coldplay topped The Billboard 200 chart this week with their new release “Viva La Vida or Death and All His Friends.”  The release sold an impressive 721,000 copies in the U.S in its first week, according to Nielsen SoundScan.   Coldplay is...

Get Smart Tops Box Office

Spy comedy “Get Smart”, starring Steve Carell and Anne Hathaway, topped the box office charts over the weekend with $38.7 million, reports Nielsen EDI.  “The Incredible Hulk”, which owned the top spot last week, came in second with $22.1 million and Kung Fu Panda finished...

Marketing, Meet Customer Service

Is attentive customer service the hottest new marketing strategy?  In the first of a regular series of Ad Age columns, Nielsen Online Executive Vice President Pete Blackshaw examines how Apple uses in-store “concierges” to both greet and direct shoppers—thus blurring the line between...

As Summer Grilling Heats Up, So Do Costs

Despite high food costs, sales of favorite cook-out foods are expected to soar in preparation for Americans’ July 4 celebrations, The Nielsen Company reported Wednesday.  U.S. consumers are expected to purchase more than 110 million pounds or $215 million worth of hot dogs and 25 million pounds...

Cellphone Shoppers Wary of Security Risks

NYTimes.com’s “Bits” blog, citing Nielsen Mobile data, reported that 3.6% of all mobile phone users in the U.S. – about 9.2 million people – have shopped online via their phones. That number is expected to grow dramatically in the future, according to Nielsen Mobile’s study,...

Let Them Eat Candy

Tough economic times have forced Americans to reduce their gasoline consumption and curtail spending sprees at the grocery store. But despite that, Americans are avidly consuming candy, Nielsen analysts told the Associated Press . Recent consumer research by Nielsen found that candy is one of...

McCain and Obama Spending Little on Internet Ads

This year’s presumptive presidential nominees seem hesitant to advertise over the Internet. According to Nielsen Online, the candidates have been active with search advertisements, with McCain getting 5.4 million hits in May, as opposed to Obama’s 1.8 million. Mediaweek reports that digital...

Sony and The Supermarket

The Nielsen Company announced today that Sony Pictures Television (SPT)’s television and Internet properties reach households that account for 83.2% in annual spending for consumer packaged goods products.  This accounts for $346 billion in annual consumer spending.  The extensive analysis of...