It Pays To Be Green
Although it often costs more to buy green products, environmentally-friendly living is more popular than ever in the U.S. The Daily Texan writes that, according to a report by Nielsen and the Natural Marketing Institute, consumers with a green shopping agenda have generated $209 billion in profits...
Nielsen Reveals Consumer Goods Categories Among Those Most Immune, Most Vulnerable to Recession
The recent economic downturn has forced consumers to rethink their spending habits. It has also forced consumer packaged goods (CPG) manufacturers and retailers to reevaluate their marketing strategies. Recent analysis by The Nielsen Company revealed those CPG product categories most immune and...
Amid Tough Economic Times, Spam Sales Surge
On Wednesday, The Chicago Tribune published an Associated Press column linking the returning popularity of Spam to rising food costs. The story noted that Spam sales were up 10.6% in the 12-week period ending May 3, compared to last year, according to data from Nielsen. An earlier AP story , which...
The Rise Of Pinot And Boxes Of Vino
As a buyer, identifying new tastes and trends is key. Two recent Nielsen studies show that in the wine industry, some unlikely characters are appearing on more and more tables. In snooty wine circles, some may look down on Pinot Grigio, but according to Nielsen, the wine has see a double digit...