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Case Study: Predicting Which Product Designs Drive the Highest Revenue
Case Study

Case Study: Predicting Which Product Designs Drive the Highest Revenue

Product designs can undoubtedly drive sales impact, but can you predict its effect on sales even before launch? Nielsen Consumer Neuroscience worked with Mimico, a maker of designer USB flash drives, to understand emotional responses to various designs and to guide website layout and production plans.

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Case Study: Predicting Which Product Designs Drive the Highest Revenue

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