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Case Study: Neuroscience Can Make Prints Designs Out of This World
Case Study

Case Study: Neuroscience Can Make Prints Designs Out of This World

We’ve been told to never judge a book by its cover, an idiom that doesn’t hold true in the magazine industry. New Scientist, a London-based science magazine, teamed up with Nielsen Consumer Neuroscience to test three cover design options for an upcoming issue. What design elements make a magazine cover eye-catching, intriguing, and a must-buy?

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Case Study: Neuroscience Can Make Prints Designs Out of This World

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