
Case Study: Evaluating Online Ad Effectiveness
Case Study: Evaluating Online Ad Effectiveness
Given the marketplace clutter of varying ad formats, the Online Publisher Association wanted to understand the effectiveness of new ad units they were proposing. Nielsen Consumer Neuroscience helped to understand which formats drove greater attention and engagement.
Download
Download Now
Case Study: Evaluating Online Ad Effectiveness
To access the full report, please provide the following info:
By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.
https://www.nielsen.com/us/en/insights/case-study/2010/evaluating-online-ad-effectiveness/