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Case Study: Warming Up to Consumers Through Package Design
Case Study

Case Study: Warming Up to Consumers Through Package Design

Can neuroscience be used to understand pack design and how it interacts with consumers at shelf?  Nielsen Consumer Neuroscience helped Campbell’s to combat declining sales by learning how shoppers engage with products, and by understanding how shelf layouts, groupings and communications influence the buying process.

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Case Study: Warming Up to Consumers Through Package Design

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