Insights

Case Study: Making a Strong First Impression
Case Study

Case Study: Making a Strong First Impression

Media
Download

Guiding the Launch of a New Brand

New brand launches can be highly complex, and advertising campaigns can make or break its success.  In order to ensure that Lycra®, an unknown brand to younger shoppers, would be successful, Nielsen Consumer Neuroscience partnered with Invista to test emotional responses to a variety of campaign elements.

Download

Download Now

Case Study: Making a Strong First Impression

To access the full report, please provide the following info:

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.

Tagged:
advertising | brand marketing | consumer insights | consumer neuroscience

https://www.nielsen.com/us/en/insights/case-study/2011/making-a-strong-first-impression/

Related Insights
Article

‘Tis the Season for Customer Intelligence

With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what’s typically their busiest season. They’ll need the right customer intelligence data to design strategic campaigns and connect with shoppers.

Read More >
Article

Riding the Tide of Sentiment Change and the Need for Tailored Engagement Strategies

Face masks, working from home, social distancing and businesses operating at partial capacity remain constant reminders of our new world, and consumers see it with different eyes than before the COVID-19 pandemic arrived.

Read More >
Article

Multicultural Consumers Consider More Auto Brands on the Path-to-Purchase

Multicultural consumers are aware of fewer automotive brands but end up considering more brands throughout the path-to-purchase. And brands have more opportunities to make an impact with these consumers along the way.

Read More >