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Case Study: Making a Strong First Impression
Case Study

Case Study: Making a Strong First Impression

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Guiding the Launch of a New Brand

New brand launches can be highly complex, and advertising campaigns can make or break its success.  In order to ensure that Lycra®, an unknown brand to younger shoppers, would be successful, Nielsen Consumer Neuroscience partnered with Invista to test emotional responses to a variety of campaign elements.

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Case Study: Making a Strong First Impression

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Tagged:
advertising | brand marketing | consumer | consumer neuroscience

https://www.nielsen.com/us/en/insights/case-study/2011/making-a-strong-first-impression/

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