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Case Study: Making a Strong First Impression
Case Study

Case Study: Making a Strong First Impression

Guiding the Launch of a New Brand

New brand launches can be highly complex, and advertising campaigns can make or break its success.  In order to ensure that Lycra®, an unknown brand to younger shoppers, would be successful, Nielsen Consumer Neuroscience partnered with Invista to test emotional responses to a variety of campaign elements.

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Case Study: Making a Strong First Impression

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