
Case Study: Making a Strong First Impression
Case Study: Making a Strong First Impression
Guiding the Launch of a New Brand
New brand launches can be highly complex, and advertising campaigns can make or break its success. In order to ensure that Lycra®, an unknown brand to younger shoppers, would be successful, Nielsen Consumer Neuroscience partnered with Invista to test emotional responses to a variety of campaign elements.
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Case Study: Making a Strong First Impression
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https://www.nielsen.com/us/en/insights/case-study/2011/making-a-strong-first-impression/