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Case Study: Understanding Millennials and Defining Principles of Media Engagement
Case Study

Case Study: Understanding Millennials and Defining Principles of Media Engagement

Millennials continue to captivate the media and advertisers, as they reflect a step-change in habits and behaviors that marketers must address. To help Turner better connect with Millennials given their high media device usage, Nielsen Consumer Neuroscience evaluated their emotional response to understand the impact of second screens and apps on their viewing experience.

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Case Study: Understanding Millennials and Defining Principles of Media Engagement

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