Amid the many challenges marketers have faced over the past year amid the pandemic, one industry-altering one still looms in the distance: a world without third-party cookies. Without cookies, marketers will need to re-assess the sources and quality of their data to establish and maintain relevant...

There is no shortchanging the pandemic’s impact on e-commerce adoption, but after living with COVID-19 for more than a year, it’s critical that brands understand that not all online shopping ends with an electronic purchase. And that’s precisely why omnichannel strategies can’t solely focus...

We’re living in a world of disruption, and it’s becoming harder for consumer packaged goods (CPG) and retail brands to make meaningful connections with consumers. From the rise of new and unlikely competition to changing demographics and global movements stressing social issues, marketers have...