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Case Study: Determining Emotional Impact of Scent to Support Product Claims
Case Study

Case Study: Determining Emotional Impact of Scent to Support Product Claims

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Can emotions be measured on different sensory inputs, such as scent and music? Procter & Gamble wanted to understand the emotional connection of the scent of a new line extension for Gain laundry detergent by measuring it against another known sensory input: sound. Nielsen Consumer Neuroscience helped to understand the relationship of scent and music and how best to leverage it in new marketing efforts.

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Case Study: Determining Emotional Impact of Scent to Support Product Claims

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Tagged:
advertising | brand marketing | consumer neuroscience | cpg and retail | shopper

https://www.nielsen.com/us/en/insights/case-study/2014/determining-emotional-impact-of-scent-to-support-product-claims/

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